JOJO & CO

JOJO & CO. is a small New Zealand business founded by Auckland local Jo, creating beautifully designed and handmade heirloom pieces for little ones and their spaces. What began as a passion project has grown into a thoughtfully curated collection of baby mobiles, felt bunting, nursery décor, and children’s keepsakes — all crafted with care, creativity, and timeless charm.

Designed to be adored by all and cherished for years to come, every JOJO & CO. piece brings warmth, imagination, and a sprinkle of magic into everyday moments. Inspired by childhood wonder and handcrafted with love, these keepsakes are made to celebrate meaningful moments and become part of family stories passed down through generations.

Let customers speak for us

from 189 reviews

The cutest set so comfy and warm

Kayla Strawbridge
Baby Bibs

Beautiful bibs
Ngā mihi

Kathryn Murphy
Quality

As a mom, I am always looking for the best quality for my baby, and these onesies are perfect! We absolutely love them. The fabric is incredibly soft, and the overall quality is great. They hold up beautifully after washing and feel so gentle on newborn skin. I highly recommend these to other parents!

Ari Hare
Horse Carousel Mobile

I was delighted to receive the beautifully created horse carousel mobile which in spite of a slight delay arrived in the allotted time.

Raewyn Maingay

Beautiful potae

Natasha

Love

Natasha

In love

Natasha

Love the designs
Beautiful potae

Natasha

Absolutely beautifully made and good quality

Natasha

Nice product, works well to sanitise soft toys. Very fast shipping was excellent

Nina
Gorgeous outfit

Such a nice looking piece and very cozy

Rebecca
What a beautiful puzzle!

We did it with the kids and it's not easy! Such a beautiful puzzle!

G.WA
Beautiful books about natives!

Awesome books about NZ native plants and creatures! The illustrations are so cute! We learn lots!

G.WA
Lovely large soft wrap

This Muslin is lovely - it's large, soft and has tasteful pink hearts which look great and are not too bright, our daughter loves it thanks

K Ashby
Ataahua kakahu

I bought these kakahu for my moko girl.
She has not tried them on yet but I know she is going to look extra stunning in her pink bodysuit and large bow on her head.
I am really excited to see her in them.
My purchase from Loving Mother is absolutely beautiful. I will be buying again.
Thank you

Stephanie Brown