JOJO & CO

JOJO & CO. is a small New Zealand business founded by Auckland local Jo, creating beautifully designed and handmade heirloom pieces for little ones and their spaces. What began as a passion project has grown into a thoughtfully curated collection of baby mobiles, felt bunting, nursery décor, and children’s keepsakes — all crafted with care, creativity, and timeless charm.

Designed to be adored by all and cherished for years to come, every JOJO & CO. piece brings warmth, imagination, and a sprinkle of magic into everyday moments. Inspired by childhood wonder and handcrafted with love, these keepsakes are made to celebrate meaningful moments and become part of family stories passed down through generations.

Let customers speak for us

from 176 reviews
Lovely large soft wrap

This Muslin is lovely - it's large, soft and has tasteful pink hearts which look great and are not too bright, our daughter loves it thanks

K Ashby
Pink Hearts Muslin Wrap
Ataahua kakahu

I bought these kakahu for my moko girl.
She has not tried them on yet but I know she is going to look extra stunning in her pink bodysuit and large bow on her head.
I am really excited to see her in them.
My purchase from Loving Mother is absolutely beautiful. I will be buying again.
Thank you

Stephanie Brown
Wolf Pēpi Beanie - Oat
Beautiful 😍

Loved it so much my niece looks so gorgeous in it and it fits so perfectly on her 😍 ❤️.
Thank yous so much really appreciate her outfit we brought from yous I will be buying again from yous

Teresa Tupaea
The Wolf Allzies - Belle
Beautiful Blanket

Thank you so much. The Blanket is just lovely and the colour is beautiful. It is for our first Great Grandchild and we can't wait to see our Granddaughters face when we give it to her. So happy with our purchase. Would definitely recommend Loving Mother to anyone wanting a beautiful blanket for a newborn.

Dennis McNaughton
Knitted Pēpi Blanket- Pink

Love love LOVE this book.
Helped my grandaughter deal with the recent death of her beloved dog

t.w.
The Invisible Leash
Beautiful

Great quality, so soft! Very happy with my purchase, bought this and the green ☺️

Caitlin
Knitted Pēpi Blanket- Pink
Beautiful

Great quality, so soft! Very happy with my purchase ☺️

Caitlin
Knitted pēpi blanket- sage green
Fast As

I was astounded at the the response time. So quick, thank you

Anonymous
Loving Mother
Magic!

Third time buying this product. It worked miracles on my son’s eczema and helping another skin issue.

Relieved Mum
SpraySafe Protect Spray Bottle 140ml
Nice

Lovely pattern

Cherie Warrander
The Wolf Ribbed knit leggings - Ice
Love the quality and adorable design

High quality products and exceptional services

Us Cho
Dodger the Dino
The cutest little companion ever

High quality products and exceptional services

Us Cho
Harriet the Hen

Awesome quality, fast shipment and haves the little treat of lollies

Mishayla Hubber
The Wolf Ribbed knit Onesie - Oat

It was a beautiful gift box wrapped so beautifully and I’ll be buying more :)

Naomi Pelenato
Gift Box - Under the Sea
Perfect kids gumboots

These boots are so cute, have a lovely soft warm lining and my 2 year old LOVES the colour changing print! Winning all around!

Olivia
Baby Pink Colour-Changing Kids Gumboots