About Us
Our Mission
Our mission is to offer products that caring parents, much like myself, would wholeheartedly recommend and make them easily accessible to the NZ market.
Why Loving Mother
The name Loving Mother reflects our core mission of nurturing families.
Originally launched as Whaea Aroha, a name inspired by two Māori words loosely meaning "loving mother," our brand celebrated our deep connection to New Zealand and its unique identity. Te Reo Māori, as one of New Zealand's official languages, is a vital part of the country’s history and future. While we transitioned to the name Loving Mother in 2024, our commitment to honoring our New Zealand roots remains at the heart of everything we do.
Inclusivity is a key value for us. A cornerstone of Māori culture is embracing everyone with open arms, beyond judgment, and this principle guides our work. We’re proud to carry forward the spirit of Whaea Aroha under our new name, Loving Mother, as we continue to support families with care and love.
About Us
In 2020, during my pregnancy with my daughter, Riley, I encountered challenges in finding unique and precisely tailored products for her and her nursery within New Zealand. After extensive research, I discovered some beloved small global brands that aligned perfectly with my preferences.
Inspired by the desire to make these exceptional brands more accessible to the New Zealand market, Whaea Aroha was born.
At Loving Mother, we proudly support small businesses locally and globally, helping them grow and reach wider markets. Our mission is to make these thoughtfully chosen products accessible to the New Zealand market at reasonable prices, empowering parents to find items they truly connect with for their families.