
New in: FSC® -certified Wooden Toys

Now in store: RE-PLAY
Why Loving Mother
Our mission is to offer products that caring parents, much like myself, would wholeheartedly recommend and make them easily accessible to the NZ market.

AwaMae
Aotearoa Heritage, Nurturing Comfort
AwaMae creates babywear weaving Māori heritage, celebrating culture, identity, and timeless keepsakes

BBCino
Snack & Sips for Little Grips
Our reusable Babycino Cups and Snack Pots are tough enough for toddler tantrums, dishwasher safe and made from non toxic materials.

Grass & Air
Rain-Ready Adventures
Grass & Air is an outerwear and swimwear brand bringing fun playwear that makes it easy for kids to get outdoors for adventures, whatever the weather.

Anchor and Arrow
Where Style Meets Comfort
Mother-led, sustainably crafted baby essentials blending practical design with soft, hand-painted prints and timeless appeal

Island Pepe
Little Ones, Island Roots
Pasefika-inspried baby essentials and gifts that celebrate culture, language and love

Natures Touch
Inspired by nature
Using the best quality, organically sourced (where possible), ingredients that soothe, calm, hydrate and nourish. Many of our products are also vegan friendly.

Nana Huchy
Soft Memories, Timeless Imagination
Melbourne’s Nana Huchy crafts plush toys that inspire imagination, comfort, and cherished memories
Let customers speak for us
from 116 reviewsRead this book at my sons place when he was expecting another child. Loved it
I was blown away by the quality of the print and thickness of the print base. The images are so cute and clear. Love it!
These are worth buying!! Beautiful design, Amazing quality and really fast shipping!!!
Ngā mihi nui ki a koe 💚
Absolutely love these tarau poto, good quality and definitely worth buying
Ngā mihi nui ki a Koe
Nice smooth and squishy feeling. Haven't used it but already know it'll do the trick. Love that you can wipe it down easily.
I purchased this for my baby and omg it’s soooo lovely & super comfy for my 2 month old!!! It’s very pretty and I also bought it with a bow and took some cute pics with my bubba. 10/10 so so happy 😁
Great bottle for my little one who has been refusing all other bottles. Arrived quickly and a great price! Thank you
So soft and snuggly
In love - whole whānau enjoy the comfort it brings, the mangopare pattern maps a pathway for the cars and taonga, the colours bring the taiao inside. Purposeful purchase that brings so much more to our space. My only wondering is....will they be available in bigger sizes eventually?Ngā mihi nui team.
Gorgeous and warm!
Lovely set
The Invisible String Backpack
Love the design, easy to fill and clean, nice thick material so the don't feel like they will rip when opening the ziplock seal at the bottom of the pouch.
A lovely headband, soft and stretchy; a great fit for my 9 month old daughter.
It was soo good as soon as I put it on him he grabbed it and started biting like he knew what it was deffently recommend

Gift Baskets
View our range of Baby Gift Baskets to take away the thinking for your next Baby Shower or Gift.