
Goodbye Winter, Hello Savings
Why Loving Mother
Our mission is to offer products that caring parents, much like myself, would wholeheartedly recommend and make them easily accessible to the NZ market.

AwaMae
Aotearoa Heritage, Nurturing Comfort
AwaMae creates babywear weaving Māori heritage, celebrating culture, identity, and timeless keepsakes

BBCino
Snack & Sips for Little Grips
Our reusable Babycino Cups and Snack Pots are tough enough for toddler tantrums, dishwasher safe and made from non toxic materials.

Grass & Air
Rain-Ready Adventures
Grass & Air is an outerwear and swimwear brand bringing fun playwear that makes it easy for kids to get outdoors for adventures, whatever the weather.

Anchor and Arrow
Where Style Meets Comfort
Mother-led, sustainably crafted baby essentials blending practical design with soft, hand-painted prints and timeless appeal

Island Pepe
Little Ones, Island Roots
Pasefika-inspried baby essentials and gifts that celebrate culture, language and love

Natures Touch
Inspired by nature
Using the best quality, organically sourced (where possible), ingredients that soothe, calm, hydrate and nourish. Many of our products are also vegan friendly.

Nana Huchy
Soft Memories, Timeless Imagination
Melbourne’s Nana Huchy crafts plush toys that inspire imagination, comfort, and cherished memories
Let customers speak for us
from 123 reviewsGood quality, fast shipping and sizing is perfect
Present for a friend who is due soon. Products were shipped very promptly and are beautiful. Thanks for great service
Great jacket for all weather, including keeping sun out of bubs face. Breathable fabric that's light and feels soft against the skin. Zips also work very well and easy to use one handed.
Plus I got a compliment that the cut of the jacket is flattering.
Very happy with purchase. I got a size up but could have also gone with a smaller size as is a bit big but happy with that.
Also very good and timely service from Loving Mother (delivered to Australia).
I want this design in a big persons keep cup, it is beautiful! Bought this for our friends bubby as they are moving back overseas and he is obsessed with coffee cups. This is a beautiful Māori design that is also subtle and a great 'kiwiana'/'Māori gift. Exactly as photo.
Nice and small for the stocking, great gift for our little bubbaroo. His big sister loves fluffy's so got them each one for their stocking. Environmentally friendly and will pay itself off multiple times over, plus super duper cute!
So cute! Will be using for our daughters stocking stuffer. She loves a fluffy and these are both environmentally friendly and will pay itself off. Love the design!
Our son loves this bath! The curved design at the bottom is helpful for keeping him in place when he’s splashing around. We’ve also saved so much money using this, instead of a regular bathtub.
Thank you :)
Read this book at my sons place when he was expecting another child. Loved it
I was blown away by the quality of the print and thickness of the print base. The images are so cute and clear. Love it!
These are worth buying!! Beautiful design, Amazing quality and really fast shipping!!!
Ngā mihi nui ki a koe 💚
Absolutely love these tarau poto, good quality and definitely worth buying
Ngā mihi nui ki a Koe
Nice smooth and squishy feeling. Haven't used it but already know it'll do the trick. Love that you can wipe it down easily.
I purchased this for my baby and omg it’s soooo lovely & super comfy for my 2 month old!!! It’s very pretty and I also bought it with a bow and took some cute pics with my bubba. 10/10 so so happy 😁
Great bottle for my little one who has been refusing all other bottles. Arrived quickly and a great price! Thank you
So soft and snuggly

Gift Baskets
View our range of Baby Gift Baskets to take away the thinking for your next Baby Shower or Gift.